Biography

Alexander Edwards has been the President of Strategic Vision, Inc. since 2010. In addition to leading the organization, he oversees large quantitative studies like the New Vehicle Experience Study (NVES). Launched in 1994, NVES is the largest new vehicle owner study in the US with an average of 250,000 new vehicle owners participating on an annual basis. In addition to understanding the consumer’s experience with the vehicle, NVES also covers who the customer is (from demographics to personal priorities and values) to how and why they considered, purchased, and rejected the vehicles that interested them.